Nobody’s Child is a London-based sustainable fashion brand known for timeless yet trending women’s clothing with flattering silhouettes and feminine details – the type of clothing you will wear for many occasions, not just one party. We’ll share more than a few favorites from them in this post, starting with this black velvet midi dress featuring white bows.

They make use of a lot of innovative fabrics as well as recycled polyester in their designs. This red satin bow-front scoop neck dress is made entirely of recycled polyester, in both the main and lining. Don’t forget the velvet shoes!

Most clothing by Nobody’s Child is in the $75 – $150 range, with outwear and special occasion pieces like this organza balloon sleeve dress (which also comes in red, green, and a gorgeous painterly blue) made of LENZING ECOVERO Viscose and recycled polyester. If you shop there, be sure to check out their outlet section and if you happen to be in London, they are piloting a clothing rental program.

Okay, enough about the brand, let’s get to more dresses! I have to wear velvet every fall (why did velvet go missing from like 2005 to 2015?), it’s just the prettiest material. But it’s not something that can really be made from sustainable materials (that I know of) so if you love velvet too, opt for recycled polyester like this holiday-red dress.

Pink, my favorite holiday party dress hue! This watercolor midi dress has dramatic sleeves and a beautiful shape. I’m considering the mini version for my own party look. Bonus, it’s obviously perfect for Valentine’s Day too.

Another sustainable fashion brand with perfect picks for the season, OMNES is designed and made in London. The Blyde red holiday dress is made from deadstock fabric in a fully audited factory. Pleats and cutouts and a cape? Yes please!

If you love the slip dress trend, this pink dress with red lace, also from OMNES, is made from recycled fabric.

Another slip dress option, this time from Whimsy + Row which comes in three shades.

I also love their sparkly holiday sweater dress made from LENZING Modal. You can’t go wrong with a sweater dress!

A perfectly classic red tartan plaid holiday dress from Dynasty George that’s available in XS-XXL and made from 100% deadstock fabric.

WRAY’s shimmer pants and top make the perfect holiday party set, made in a fair trade factory, and is available in XXS to 4XL.

This Christy Dawn velvet holiday party dress is the only one on our list that is, um, way out of the $200 range, but it’s so beautiful and one of the few that come in 8 different sizes (I was hoping for short lengths, too, but ya can’t have everything…). A showstopper at any holiday party for seasons to come!

If it’s shiny fabric and oversized bows you’re after, these custom made-to-order dresses (here and here) by Madeline Marie are it. I’m not sure if the fabric has any recycled or eco-friendly fibers in it, but I wanted to include it as custom sizing is so important in fashion and there aren’t enough size-inclusive brands that are also ethical and sustainable for me to share in this post! But small batch and made-to-order is always a more conscious alternative.

Tamara Malas is another small-batch custom clothing brand with a larger size offering than most. Their Penelope dress (which I’ve shared in a different colorway before) is thoughtfully designed and crafted. Full transparency this is a poly blend fabric.

Happy holiday season!

The post 15 Ethically Made Holiday Party Dresses for Christmas, New Years, and Beyond appeared first on Eco Club.

When it comes to hiring creative help for your small biz, you have an abundance of choices to make. Too many. You’re used to doing literally everything yourself so when you finally can hire, even if it’s a freelancer for a few hours a week, you might not know where to begin.

I have to say, copywriting falls by the wayside a lot of times and I understand why. While other pieces of the digital strategy puzzle (such as getting your website up and running) essentially require you to hire an expert (unless you know how to code, for one), you might be able to cut the copywriting fee by doing it yourself. I mean, you’ve been writing in some sense your whole life.

I get it! Few of us can invest in every aspect of our business that we’d like—so no hard feelings if certain creative can’t be your first priority.

So it’s no surprise that I have to make a case for hiring a copywriter more often than I do design or social media. We set out to build their website, ask for the content, and it hits them—we need to put words on these pages! And they need to speak to our ideal customer, and they need to be SEO friendly, and accurately depict our product, and on and on. 

But copywriting IS vital to the branding process, and even if you aren’t able to invest in it this second, you should know why it’s important and what to look for when crafting your brand story. (And to go a step further, if you are hiring someone for brand strategy, you’ll definitely want to make sure this is part of the service!)

benefits of hiring a copywriter for your sustainable brand

develop brand voice

You need to develop your voice in order to speak to your ideal customer. If you aren’t speaking specifically to the person you want to buy your product, you’ll have a hard time selling it. A copywriter can first help you develop this voice (part of the branding process), as well as convey it on your website. Your website’s tagline, About page, and product descriptions are just some of the places to apply your voice.

tell your story

Your website needs to tell a story and not just any story. Gone are the days where consumers are just looking for a fair trade or sustainability label… you need to show why your brand is unique and this goes beyond certifications. We should want to buy from you not just because you’re sustainable, but because you’re also x, y, and z. While your brand aesthetic conveys this story, copywriting meets it half way to paint the full picture.

establish consistency (and make your life easier)

You need to have text on your website regardless of whether you hire someone, but enlisting a professional can help you not only develop your voice and tell your story, but do it with consistency across all pages. Once you’ve polished your site copy, you can make it work for you by repackaging that content across other platforms:

• Blog. A blog is important to keeping customers updated and engaged with your story. It also supports strong SEO. The rest of your site copy can serve as a jumping off point, or at least a blueprint for how to convey tone. (Read more about why you need one here.)
• Newsletters. Chances are you’re also revving up your email marketing at this time. This is another place you need a consistent voice to come through.
• Social media. When you’re developing those first few Instagram posts, branding and website copy will give you something to go off of. Social media is all about bite-sized content. It’s amazing how many posts you could turn something as simple as your company bio into, as a way to introduce and engage with users.
• Digital ads. As a copywriter, I often pull snippets from a brand’s story to develop those first few ads or boosted posts. It usually requires minimal editing to turn part of your story into a compelling ad.
• Professional documents. Whether it’s press releases, proposals, or partnerships, an established voice and story will help you keep these documents in line with your business goals, and save you a ton of time!

Have you noticed the effects of copywriting on your business? Let me know any questions you have and I’ll try to help!

The post Benefits of Hiring a Copywriter For Your Sustainable Brand appeared first on Eco Club.

But I love using my experience managing social media, writing copy, and designing websites to give brands I actually believe in a way to stand out from the crowd. (The dream!) On the other side, I’ve been on an ever evolving journey to align my actions to my values, beginning as a college thrifter who felt a little icky about fast fashion. And what’s better to share with sustainable brands than the authentic perspective of an ethical consumer?

photo by @charityvictoria

more than sustainability… but also, sustainability

Most of the sustainable brands I connect with tell me that while they are sustainable, they aren’t only sustainable. They’re not only for the ethical consumer; they’re so much more than that. As a consumer, I totally get it. There are tons of sustainably-produced products out there, but I buy (and blog about) only those that are in my opinion the best–the most stylish, inspiring, or functional. Many of us agree that sustainability should be a given, and therefore a company should offer us a product with value beyond that quality. That said, that does not mean that you shouldn’t vocalize your values. Trust me. Consumers have to wade through so much information when making a purchase. Add greenwashing into the mix and it’s frustrating as hell. GIVE them the information they want–let them know how you are sustainable and why–even if you think it should go without saying.

transparency over perfection

We can’t talk about ethical consumption without transparency, can we? If you are launching a sustainable brand, you need to get comfortable with transparency. We all know our fair share of brands doing transparency wrong. That’s made a lot of new, small brands wary of taking a misstep–even if they truly hold those values dearly. Here’s the thing. Like any business owner, you’re going to make mistakes. You might learn that you haven’t disclosed information properly, or enough, and have to update your website. You might source a material or hire a vendor that isn’t up to your or your community’s standards, and have to pull it from the shelves. But no matter what, staying honest and open to conversation is what the ethical consumer looks for…. far, far more than perfection. Do your research, connect with experts (maybe partner with an agency like Art of Citizenry who specializes in ethical brand storytelling and education), stay true to your values, and be there for your customers when they have questions.

an element of surprise

Okay, every consumer looks for this, but most of them let the surprise of low prices dictate their purchases. Seriously, all of the fast fashion in my closet is there because, gulp, a sale. Not because of the amazing quality, cool new material I never knew could be this comfortable, hand-embroidery representing a technique practiced for hundreds of years… you get the idea. And that leaves a lot of room for the sustainable brand to swoop in and impress us. If you relate to point number one, you see that you have so much more to offer than just being sustainable. Think of the things you love the very most–your WHY–and tell your story based on that.

I wrote and rewrote this post many times, because there are so many things the ethical consumer looks for in a sustainable brand, and there are so many ways to go about offering each. This is my own perspective on a journey to sustainable living, and making a career of it too–I’d love to hear your perspective as well.

The post What The Ethical Consumer Looks for in a Sustainable Brand appeared first on Eco Club.

Blue Heron Botanicals lip balm tubes are home compostable and made from 100% PCW recycled paper.

What I found, instead, was lots of ethical brands with sustainable packaging to inspire us (see the photos and captions throughout this post!) and lots of companies like noissue and tishwish who have eco conscious solutions for mailing supplies (think compostable mailers) versus actual product packaging.

So while there are so many sustainable brands leading the way in innovative, zero waste packaging, finding exactly how it’s done is a little more complicated.

noissue custom tissue paper via noissue blog

I love how companies like noissue above, who provide custom packaging solutions for smaller businesses, dedicate part of their website to sharing how those businesses have used their goods and services. I wish all of the other packaging suppliers did this!

Kinship partners with Ocean Waste Practices for their recycled skincare packaging.

Some eco friendly brands like Kinship share their packaging processes on their website, so the consumer can see how “green” they really are.

Sustainable skincare brand SBTRCT uses compostable packaging, and actually tells you what to do with it in each listing. This is a rarity, even in the world of green beauty!

noissue custom tissue paper via noissue blog

tishwish compostable mailer by Santos

See? Lots of custom options for those seeking a sustainable mailing options these days. The cool thing with brands like these is that the consumer can order general mailers themselves, while companies can customize based on certain order minimums.

Good Flower Farm‘s simple paper tubes looks gorgeous with their beautiful branding.

Here’s the list I have going so far for brands that want to both package and ship their product more sustainable.

Where To Buy Eco Friendly Packaging Supplies

Eco Enclose offers recycled poly mailers, biodegradable and recycled tissue paper, eco friendly boxes and so much more. They also have custom shipping options.

Sun Grown Packaging is an Oakland based supplier of recyclable & biodegradable packaging for eco conscious brands.

noissue is a popular choice for eco friendly packaging as they offer custom packaging supplies with low order minimums and an easy design process. They offer compostable mailers, stickers, tapes, labels, and more.

If you’re shipping from Australia, rethink packaging‘s compostable mailers are made to disappear within 180 days! I really like that they actually show you how to do it, and not just say something is compostable without offering the resources to keep it out of landfill.

If you’re willing to put in the time, Etsy can be a great resource for sustainable packaging supplies! I can’t say that everyone who claims to follow eco friendly practices is being totally transparent, but with so many small businesses to choose from and the ability to easily message the seller, you can ask any and all questions you need to make sure the materials are up to your standards as an ethical brand.

Ocean Waste Plastics is a global project to remove plastic waste from oceans and rivers while offering recycled packaging solutions to businesses.

Similar to noissue and rethink above, tishwish offers corn-based compostable mailers.

A Better Source isn’t a packaging company, but a directory of sustainable packaging and print resources for branding and design!

Vela created a single-use poly bag replacement from FSC-certified paper that supports ocean research with each use. Businesses will love this if they are looking for transparent options that plastic usually provides.

Do you know where to find eco friendly packaging for your small business? Let us know your favorite resources so we can add to this guide!

The post Where To Find Eco Friendly Packaging For Your Sustainable Brand appeared first on Eco Club.

Shopify is created specifically for e-commerce brands so even out of the box themes are user friendly, intuitive, and customizable (although if you have the budget, we recommend investing in a highly custom theme tailored to your specific needs). Rather than being self-hosted, your Shopify site runs on Shopify’s speeder servers and has built in SEO and analytics tools. Shopify also integrates with countless apps to enhance your customer’s user experience and make your site easier to manage. Most apps include a free trial so you can test them out and see if they are working for you before you commit to a monthly fee. Ultimately, your Shopify apps can end up paying for themselves because of the value they add to your store.

5 types of Shopify apps to strengthen customer experience

Rewards Program. Anybody else notice that rewards programs are springing up like wildflowers lately? We’ve implemented several rewards programs into shops over the past year and they are surprisingly easy to set up. Earning rewards makes shopping more fun for your customers and can also increase your revenue as it keeps shoppers coming back for more perks. Our fave Shopify app for rewards is Smile—their free plan comes with a few good options, but if you opt for a higher priced plan, you can apply full design customization, integrate Smile with other apps, and more. Another amazing rewards program app is Loyalty Lion. It can be a bit more pricey but the options and app integration are endless, and LL’s customer support is incredible.

In-stock Notifications. This kind of app adds a signup form to products that are sold out and alerts customers via email when those products are back in stock. Our favorite is Alert Me! Restock Alerts. Customers love being the first to know when an item on their wishlist is in stock again. In the dashboard of this app, you’ll be able to view stats showing how much revenue you’ve earned from your in stock notifications.

Wishlist. Speaking of wishlists! We always joke about having too many screenshots and saved photos on Instagram/texts, making it hard to remember what gems we’ve found in shops and what we actually want to purchase. Integrating a wishlist app for your shop makes it easy for customers to keep all their faves in one spot and come back to purchase them when they’re ready. We love the app Wishify— it adds a little heart to product pages and collection pages, so visitors can easily add products to wishlist page connected to their customer account.

Newsletter Signup Form. We all know how quickly our inboxes can get cluttered with newsletters that we don’t even remember signing up for. What usually gets me to sign up for a newsletter is a discount code or free shipping coupon. If the newsletter has a gorgeous design and personable copywriting, I will probably stay subscribed. A newsletter isn’t just a way to announce sales, it’s a great tool for connecting to shoppers on a more personal level (but more on that later). Shopify has a built-in newsletter feature so all you need is an app to send your subscribers from Shopify to MailChimp, Klaviyo, or whichever email marketing service you use. To connect to Mailchimp, you’ll need to use the ShopSync app, while Klaviyo and many other services have their own apps or custom integration methods.

Accessibility App. Integrating an accessibility app with your shop is more than just a “nice to have”. In 2010, the Department of Justice published the Americans with Disabilities Act (ADA) Standards for Accessible Design which states that “all electronic and information technology must be accessible to people with disabilities.” (source: interactiveaccessibility.com) We recommend installing Accessibly, Accessibility Assistant, or Accessibility Enabler on Shopify asap. This is an easy but important way to show compassion and respect to your customers (…and avoid a lawsuit).

What are your favorite Shopify apps? And, what other Shopify questions do you have for us?

The post 5 Shopify Apps to Strengthen Customer Experience appeared first on Eco Club.

Now that I’ve had more experience freelancing for ethical brands and ecommerce shops (mostly on Shopify—more on that later!), I’m passionate about helping them harness the power of a blog to find more success with their businesses. Below, I’ll share the biggest reasons your ethical brand needs a blog:

SEO

Maybe you’ve heard this before, but let me break it down for you because it truly took years for the importance of SEO to sink in for me. If you are operating your shop independently (say via Shopify or Squarespace versus Etsy), you’re truly starting from scratch. This means you need to bring in 100% of your own traffic. And unless you have thousands of people coming over from social media on the daily, you probably need SEO to help you bring in the views.

Shops, especially ethical brands who perhaps don’t have a ton of individual product listings (because, small batch!), totally need that extra text, links, and opportunity for shares that come with a blog, in order to come up on Google. Without it, it’s very likely that your shop doesn’t even have enough text to really make a dent! Now, this this is only part of the whole SEO puzzle, but it can make such a huge difference in organic search for your shop.

BRAND STORYTELLING

If you are positioning yourself as an ethical brand, it’s probably because you are working really hard to “do things right” – focusing on people and planet over profit, growing slowly or staying small, basically spending a lot more $$$ to provide goods ethically.

For the most part, your target audience is probably at least somewhat a discerning customer. Otherwise, they don’t understand why your goods cost more or are made of this or that and why it’s better. You have to show them what makes you so special. And buyers aren’t going to fall for anything. They want to see the proof. A blog is such an awesome tool for storytelling, for sharing all of those parts of your WHY that don’t make it onto the homepage tagline or product description.

CONTENT CREATION

The biggest issue I see with sustainable and ethical brands is that in making things slowly and in small batches, they feel they run out of content too easily to share on social media or in their newsletters. Well guess what? A blog will provide you with so much to share. You can distill each blog post down into several pieces of “micro content” that you share with your audience (which you can often post more than once, too!). A blog keeps you on top of your content game.

Of course, it’s an investment (whether in time or work or money) that isn’t going to reward right away. That’s why so many ethical brands skip it to begin with—there are so many other “must dos” in a business. You’re not necessarily starting a blog to go viral, though you never have a chance if you don’t start one! You’re building SEO, brand trust, and a library of quality content that lives on the internets in its infinite forms (social media, Pinterest, Google, newsletters).

Do you have any ethical brand blogs you love to read? A few of my favorites are Christy Dawn, MINNA, and Zuahaza.

PS: Click here for more resources for sustainable brands!

The post Why Your Ethical Brand Needs A Blog appeared first on Eco Club.

Influencer strategy is your plan for working with bloggers and content creators who will share your product or service with their audience through sponsored content such as reviews, photos/videos, giveaways etc. This also includes gifting, which is when a brand sends free product to an influencer in exchange for a post. There are plenty of great marketing blogs that cover influencer strategy, so this is really only a small piece of the puzzle, but I think every small brand should begin with this foundation for knowing which influencers to work with, and how to work with them, to best benefit your brand:

How To Choose The Right Influencers For Your Sustainable Brand

Do they fit your aesthetic?

While working with influencers might be new territory for you, it’s really just a form of advertising. Thinking of it this way helps you understand why finding the right fit is so important. Have you ever taken an ad out in a magazine or website? You don’t just choose any ol’ magazine. You find one that fits your subject matter, since the audience reading is clearly into that, and may be interested in your offering.

Therefore, the influencer you choose has to have viewers who might buy what you’re selling. The first step to this is making sure their vibe fits your vibe. Can you actually see yourself, your branding, worked naturally into this influencer’s feed? If not, you might be wasting your time. The viewers won’t want to see something that doesn’t fit their aesthetic, and the influencer won’t want to disappoint their audience, so it just doesn’t work.

Do they fit your price point?

Shopping sustainably is often more expensive (think fast fashion vs ethical fashion price points), and conscious consumers are okay with that! But not everyone is a conscious consumer. First of all, you want to work with someone who “gets” why your items are priced the way they would, who might even buy them herself. If she fits your visual aesthetic (above) but posts fast fashion hauls every week, it’s not likely that her audience is going to buy from you, even if they think your shop is nice. They’re looking for a deal; they’re not your people. That’s not to say you can’t capture a new market, but working with influencers is really most successful when it’s one that aligns with your ideal customer or client.

Who else do they work with?

It’s always a good idea to check out who the influencer has worked with in the past. You invested time and money to produce goods responsibly, in small batches (or one-by-one if it’s handmade), in the most sustainable way, so ideally you’ll work with someone who holds those values too (again, because they are likely to share that with an audience of people who are into it). Not all influencers have the same values, so I think it’s important to take a quick peek at past partnerships and see if they align. That said, don’t forget that creating content is an influencers job. I’ve worked with many influencers who said yes to partnerships because it made sense financially, even though it wasn’t a 100% fit for their brand. That’s life and we all have to make decisions like that at some point, so keep that in mind too.

That’s so much to unpack when it comes to Instagram, and we’ve only just begun!

Sustainable brands, do you have an influencer strategy in place? Let me know what sustainable business tips you’d like answered next time!

The post How to Choose The Right Influencers For Your Sustainable Brand appeared first on Eco Club.

The first post I have features a few important Instagram tips for sustainable brands. Shop owners, let us know if these resonate with you and what questions you have!

casting too wide a net

If you’ve gone through the branding process for your business, you’ve narrowed in on your target customer and where they hang out. The challenge with social media is to find out where those same people are hanging out on each platform (like Instagram, Facebook, etc.). Brand strategy is too often left behind when sustainable businesses sign up for Instagram. It seems like this big, popular place full of opportunity, but it’s also easy to get lost in.

When I offer social strategy to clients, I’m offering to research where their target client/customer is on Instagram (which is quite the process in itself), and then provide a plan for connecting with those people. Sometimes they have a clear target market and other times we have to do a little bit of branding refresh to get there. But it’s always worth it to nail this as soon as you can, otherwise you’ll waste valuable time and resources creating content for an audience that isn’t there.

not telling your story (or focusing on the wrong part of your story)

If sustainability, ethical production, and conscious consumerism are part of your brand’s values, it’s safe to say that one of the qualities in your target customers is their desire to know the story behind the companies they support.

A lot of Founders think these values should be a given in any brand, and don’t want to capture only discerning buyers. They also have been inspired by many sustainable brands themselves, and want to differentiate themselves by choosing a new angle. But unfortunately, ethics and sustainability aren’t a given, for everyone you may be boring or potentially “putting off” by expressing these values, you’ll find a whole lot more shoppers that have never even heard of the term “ethical production” and want to learn more!

That doesn’t mean your story should be the same as everyone else’s. Because guess what? It isn’t. It can’t be, because you’re different. Therefore your origin story, how you came to connect with those values, and how you came to make every decision in your business is different. What you need to do is find an engaging way to tell this story on your website and your social channels. Get inspired by some of our favorite brands who tell their stories through creative content on Instagram, here.

One last note about storytelling on Instagram. It’s easy to think that you’re sharing the same details over and over again. Your process, your collaborators, your designs. Often small businesses, particularly sustainable ones, don’t have a ton of resources to constantly create brand new content. Don’t be afraid to re-package and re-share content every now and then. Not every one of your followers sees every one of your posts, and Instagram content gets buried fast. Yours is a story you’ll tell again and again!

working with the wrong influencers

The good news: there are plenty of conscious lifestyle influencers on Instagram. The bad news: there are plenty of conscious lifestyle influencers on Instagram. And while many of them exist within the same niche, they ALL have a different audience to speak to and create content for. You’ll know you’ve worked with the right influencer for your brand when you have measurable results (ie increased traffic, followers, sales, etc.), but that’s the best case scenario. So how do you increase your chances of achieving success with your influencer strategy? You have to make sure they fit your brand. Here’s what I mean:

• They have a complementary aesthetic (because if their followers like them, they’ll like you!)
• They represent your ideal customer (if they’re into what you sell, we want their followers to be too)
• Their price point aligns with yours (do you sell $800 dresses, but your influencer promotes fast fashion on Amazon? probably not the perfect fit)
• They engage with their followers (do not be opposed to micro-influencers with major engagement!)

Sustainable brands, I hope you’ve found these tips helpful! Leave your Instagram handle below so we can see how you’re telling your unique story!

The post 3 Mistakes Sustainable Brands Make on Instagram, And How To Fix Them appeared first on Eco Club.