"Just as soon as we think we’ve caught up with the latest fashion catchphrase (coastal cowgirl, grand millennial, Barbiecore, etc.) a new one swoops in and steals the show. Case in point, the latest fashion expression taking over our social media: quiet luxury.
Forced to the forefront of conversations by Gwyneth Paltrow’s courtroom style and Sofia Richie’s old-money aesthetic, the quiet luxury trend is more tactical and strategic than fashion trends past. With an emphasis on sustainable fashion and capsule wardrobes, quiet luxury promotes having fewer, more timeless pieces that work for the long term—not just a season.
We’re breaking down all-things quiet luxury, including how to nail it without breaking the bank.
What is quiet luxury?
While the term “quiet luxury” may be new, its principle is far from it. Quiet luxury is the antithesis of fast fashion, with a focus on thoughtful shopping and wearing true investment pieces. A juxtaposition to the logomania that was trending over the past few years, it’s a more minimalist approach to dressing. It’s shopping with the intention to have pieces that last, rather than ones that are trendy for the season. TL;DR: It’s a capsule wardrobe-lover’s dream.
Still having trouble picturing what quiet luxury is? Think well-tailored basics and accessories that look like they could have been passed down as a family heirloom. Our favorite nepo baby, Shiv Roy from HBO’s Succession, is the poster child for quiet luxury. Her wardrobe gives “money talks, wealth whispers” by foregoing any obvious logos or branding, but remaining classic and covetable through precise tailoring and distinguished silhouettes.
Brands that embody quiet luxury
The Row
Established by the Olsen twins, The Row may be the most well-known quiet luxury label of 2023. Focusing on simple yet detail-oriented pieces, some of The Row’s most sought-after items include their timeless accessories and tailored trousers.
KHAITE
KHAITE is an American brand that is all about blending contemporary styles with classic motifs. Standout pieces include their phenomenal knitwear, cult-favorite handbags, and iconic boots.
Max Mara
Max Mara is the epitome of quiet luxury, with an emphasis on sophisticated elegance and expensive, high-quality fabrics. They’re pieces that you can get today and expect to still be wearing 20 years from now.
How to nail quiet luxury on a budget
While designer brands are at the forefront of the conversation about quiet luxury, it doesn’t mean you need to shell out a full paycheck to nail the trend. These affordable pieces scream “quiet luxury,” while respecting your budget.
Clothes
Shoes & Accessories
